Tim Parsons is a product designer and a writer and lecturer on matters ‘design’. He explores a broad range of approaches, believing a project’s direction should be shaped by a search for the definitive in relation to specific conditions, rather than by applying a pre-conceived style. Mixing influences from craft and industrial design, his projects examine notions of familiarity, functionality and the quality of materials and processes, producing simple, durable objects. Tim is an Associate Professor in Designed Objects at the School of the Art Institute of Chicago. We met Tim since long and always wanted to collaborate with him, which was finally done when together with Jess Charlesworth, he created the Campari Jam for our Bar Alto Atlanta 2012, for which they decided to drive all the way from Chicago.. quite an impressive trip, but worth a Negroni for sure!

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