FoodMarketo – Fruits and Vegetables is half pop up store, half cooking workshop, selling contemporary design objects commissioned to up-coming as well as established international designers and hosting daily workshops to share recipes and everyday life ingredients. 

FoodMarketo is a joint project by Apartamento magazine and DesignMarketo. Both ventures are interested in the design sphere and decided to collaborate for an exclusive event at the Milan Design Fair 2010. 

Interiors design for the shop and the workshop: Max Lamb & Lars Fridden.Organised with the help of Marion Friedman.

Image by Walter Pfeiffer from the book Welcome Aboard, Edition Patrick Frey 2001



Color Me Beautiful a natural beauty session with Arabeschi di Latte

14 April, 13:00-17:00 and 18:00-20:00


Gemma’s Jam

Discover your hidden marmalade skills with Gemma Holt

15 April, 13:00-17:00


The Bread Workshops: Faccia di Foccacia

Make new bread friends with Alexandre Bettler

16 April, 14:00-17:00

FoodMarketo Everyday Specials: daily surprises for the early birds

13-18 April, 12:00-13:00
All workshops are free but limited to ten people on a first come first served basis.


Presenting a selection of international designers:

All Cats Are Grey, Amandine Alessandra, Andrew Haythornthwaite and Shaiesta AkramArabeschi Di Latte, At Work, Bannocks & Hill, Bertjan Pot, Officeabc and Laura Couto-Rosado, Charlotte Coulais, David WeatherheadDo You Read Me, Realmade, Ferran Lajara, Frank BruggemanHarry Thaler, Jackson Lam, Ken Kirton, Lars Frideen, Loris & LiviaMarco Dessi, Markus & Karin & Kari, Mischer Traxler, Nelly Ben HayounNicola Enrico Stäubli, OK-RM, Olivia Decaris, Oscar DiazPeter Marigold, Study O Portable, Tomas Alonso, Sara Ivanyi.


FoodMarketo, an everyday market

Kaleidoscope Space
Galleria Buenos Aires, 10
20124, Milano – Italy
14-18th April 2010, 10am-7pm





Alpes Inox

Tenuta San Pietro